One of my lucky colleagues; Eimer from Dublin had the chance to visit and meet Matt Cutts Google Head and she asked one of my questions about universal search. Thank you Eimer for doing this. Eimer is online marketing manager at www.just-eat.ie

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Optimising your digital marketing mix

by admin on March 12, 2010

Dr Dave Chaffey did a keynote at the 2010 Technology for Marketing and Advertising event and covered these topics in his presentation. (I love Dave’s work, as its always cutting edge and gives me new ideas to test!)

  1. The UK Digital Landscape in 2010
  2. Do we REALLY understand our customers?
  3. How much budget should we invest in digital?
  4. What should our online mix look like?
  5. What’s hot? What does everyone want to do?
  6. What’s not? But should be?!
  7. Key campaign ingredients
  8. Summary

I could’nt make it to the event, but got hold of his presentation below, Enjoy!

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Video Marketing Tools

March 9, 2010

Online videos are great way of getting your animated message out to your target market and general online users Uploading videos can be tiresome but there are services which only require you to upload once and then they will take care of the distribution through popular sites such as youtube.com and myspace.com.
Tubemogul
What they say: [...]

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A top 10 hitwise web site

March 6, 2010

I’m really proud to announce that Just-eat.co.uk is now a top 10 hitwise web site. After 2 years of building an excellent online marketing team and driving targetted traffic we have pushed oursleves  into position no.7 in the restuarant and food category.

Just-Eat.co.uk now has well over 1 million visits every month and delivers hundreds of [...]

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Just-Eat gets £10.5 million in VC investment

July 14, 2009

With largest round ever raised in this category, Just-Eat cements it’s position as leading online meal ordering company in Europe
Just-Eat, the leading European site for ordering meals online, today announced the closing of its first institutional financing. Index Ventures led the £10.5 million round, with Venrex Investment Management and existing shareholders also participating. The [...]

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Welcome to my blog!

July 8, 2009

I’ve finally managed to get some time to convert ym blog from my old joomla platform to the lovely wordpress system.
I’m using the Thesis Theme, the best in the whole wide world for wordpress, as its really cool for search engines and i love its simplicity. Also thrown in for good measure some cool plugins [...]

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