One of my lucky colleagues; Eimer from Dublin had the chance to visit and meet Matt Cutts Google Head and she asked one of my questions about universal search. Thank you Eimer for doing this. Eimer is online marketing manager at www.just-eat.ie

Dr Dave Chaffey did a keynote at the 2010 Technology for Marketing and Advertising event and covered these topics in his presentation. (I love Dave’s work, as its always cutting edge and gives me new ideas to test!)

1. The UK Digital Landscape in 2010
2. Do we REALLY understand our customers?
3. How much budget should we invest in digital?
4. What should our online mix look like?
5. What’s hot? What does everyone want to do?
6. What’s not? But should be?!
7. Key campaign ingredients
8. Summary

I could’nt make it to the event, but got hold of his presentation below, Enjoy!

Online videos are great way of getting your animated message out to your target market and general online users Uploading videos can be tiresome but there are services which only require you to upload once and then they will take care of the distribution through popular sites such as youtube.com and myspace.com.

Tubemogul

What they say: “TubeMogul is a free service that provides a single point for deploying uploads to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed. TubeMogul tracks rich, standardized analytics far beyond “views,” including per-second audience dropoff, audience geography and much more.” www.tubemogul.com (2010)

What the end users say: “Tube Mogul is a site where you can upload your video once, then have it automatically sent out to a dozen different video sharing sites. This will save you about a half day’s worth of work per video you upload.” www. videoproductiontips.com (2010) “TubeMogul begins with a simple upload process – either upload your video to TubeMogul or use their application to upload it for you to one of over twenty networks.” www.listio.com (2009)

The downside: “If there is a downside to TubeMogul it may be in the limited number of networks available to users, though the simplicity of the interface can compensate.” www.thedvshow.com (2010)

Cost: FREE for the basic package

Trafficgeyser

What they say: “Forget about the traditional marketing methods that you are use to. It’s time to think outside the box!… Traffic Geyser makes it unbelievably easy to unleash the power of online video to drive traffic, leads and sales.” www.trafficgeyser.com (2010)

What the end users say: “Since we are using the Traffic Geyser service, our sales have increased between $10,000 and $20,000 a month… I’m expecting to make $250,000 in one month when the new videos are up!” Carsten Jaxt, www.saint-statues.com (2010)

The downside: There is a high cost to Trafficgeyser compared with the free service of TubeMogul, also there are reports of only 50/60% of the videos uploaded actually working. TG doesn’t seem to have a tracking device that TM offers. www.warriorforum.com (2009)

Cost: $97 per month for the basic package.

Conclusion

The both seem to be good interms of video uploading but have specialist features. The pros of one seem to be the cons of the other. In order to pick between them, you need to understand the needs of the business and who the target audience are, this will help to make a well justified decision.

TG uses a wealth of sites to post its videos on and it also submits your content to 12 podcast sites.

TM is a free service that has a limited amount of sites it posts on however, the reviews are excellent and these sites it partners are quantified such as youtube, yahoo and myspace. TM also offers additional tools to promote, track and manage video content. It’s this reason that I would choose TM because the quality of service as well as the features are better according to the reviews. It also seems to be a more reliable resource with figures of at least 98% of the videos uploaded actually working compared to 60% of TG. (Thank you Karen for the information and table below)

I’m really proud to announce that Just-eat.co.uk is now a top 10 hitwise web site. After 2 years of building an excellent online marketing team and driving targetted traffic we have pushed oursleves  into position no.7 in the restuarant and food category.

Just-Eat.co.uk now has well over 1 million visits every month and delivers hundreds of thousands of takeaway food every month.

It’s amazing to see how we have grown the business and traffic to the site not just from online marketing but also offline tactics.

So who is no.1 in our category? Have alook at the table below (Thankyou Lindsay from Hitwise for sending this to me)

From July- December 2009

With largest round ever raised in this category, Just-Eat cements it’s position as leading online meal ordering company in Europe

Just-Eat, the leading European site for ordering meals online, today announced the closing of its first institutional financing. Index Ventures led the £10.5 million round, with Venrex Investment Management and existing shareholders also participating. The capital will be used to consolidate the company’s leadership position in the UK and to expand into additional territories across Europe.

“Our mission is to give people around the world an easy, fast, and dependable way to order takeaway food online from their favorite neighborhood restaurants,” said Klaus Nyengaard, CEO of Just-Eat. “We provide a convenient way to find takeaway restaurants, read reviews, look at menus, order meals online instead of over the phone, and have them conveniently delivered to your home. This new round of funding will help us further expand our restaurant network and continue to provide the best possible choice and service to our customers.”

With Just-Eat, people can order their takeaway of choice online from a wide range of cuisines and easily pay by credit or debit card. The company’s patented technology offers a seamless ordering experience by connecting directly to the kitchens of every restaurant in the network. Consumers instantly receive a confirmation that their order has been received and the estimated delivery time. There are already over 6,000 restaurants in the Just-Eat network, with close to 3,000 in the UK alone. More than one million meals are ordered per month throughout Europe.

“The home delivery market is growing at 9% per year and it has proved to be a profitable business even in recessionary periods,” said Ben Holmes, partner at Index Ventures. “Just-Eat clearly has the best technology and processes in the industry as well as a strong team and proven traction among consumers and restaurants.

The majority of the Just-Eat network restaurants are local, independently run businesses. As competition in the foodservice industry increases, Just-Eat empowers these restaurants by giving them a way to reach and market to a much wider audience. The service is currently available in the UK, Ireland, Denmark, Holland, Belgium and Sweden and will soon also be available in Norway. Opportunities in other markets are being actively explored.

Well done to everyone involved, onwards and upwards for Just-eat.co.uk, the smart way to order take away.

I’ve finally managed to get some time to convert ym blog from my old joomla platform to the lovely wordpress system.

I’m using the Thesis Theme, the best in the whole wide world for wordpress, as its really cool for search engines and i love its simplicity. Also thrown in for good measure some cool plugins freely available.

More about Internet marketing, seo and the latest happenings in e-commerce will be discussed here.