Dr Dave Chaffey did a keynote at the 2010 Technology for Marketing and Advertising event and covered these topics in his presentation. (I love Dave’s work, as its always cutting edge and gives me new ideas to test!)
- The UK Digital Landscape in 2010
- Do we REALLY understand our customers?
- How much budget should we invest in digital?
- What should our online mix look like?
- What’s hot? What does everyone want to do?
- What’s not? But should be?!
- Key campaign ingredients
- Summary
I could’nt make it to the event, but got hold of his presentation below, Enjoy!
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