



1999-2000
Chasing Ambition with Nothing but a Dream
Small Heath, Birmingham
Packed his bags and moved to London with nothing, determined to break into the world of marketing and startups. Self-taught and relentless, he carved his own path without a university degree.

2001-2007
Worked across various marketing roles, honing expertise in digital strategy, growth hacking, and brand positioning. Helped multiple companies scale their online presence.
Various Marketing Executive Roles

London
2008
Becoming Just Eat's First Marketing Director
Joined Just Eat as the first marketing director, pioneering growth strategies that led to a £1.5 billion IPO, the UK’s biggest tech IPO of the decade.
London
From practitioner to
thought leader
“One of the biggest or shortcuts to and is via those we spend our time with.”


“One of the biggest ‘hacks’ or shortcuts to personal growth and development is via those we spend our time with.”

Featured In





Global Keynote Speaker
Inspiring Audiences across:

Growth is No Accident,
It’s Engineered
Latest Updates

How you already have what it takes to succeed
Featured Podcast
Discover how to leverage your unique strengths for success with Hasan Kubba & Ash Ali in this Talks at Google episode.

You might be overlooking your unfair advantage: here’s how to find it
Press Release
Many believe proper education, pedigree, and money are paramount to success. If that is the case, billionaires and icons like Oprah Winfrey never would have made their mark.

How the successful leverage their opportunities and how we can use ours
Press Release
Realistically, the authors - Ash Ali and Hasan Kubba - advocate for a hybrid ‘reality-growth mindset.
Dare to think bigger?
