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1999-2000

Chasing Ambition with Nothing but a Dream

Small Heath, Birmingham

Packed his bags and moved to London with nothing, determined to break into the world of marketing and startups. Self-taught and relentless, he carved his own path without a university degree.

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2001-2007

Worked across various marketing roles, honing expertise in digital strategy, growth hacking, and brand positioning. Helped multiple companies scale their online presence.

Various Marketing Executive Roles

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London

2008

Becoming Just Eat's First Marketing Director

Joined Just Eat as the first marketing director, pioneering growth strategies that led to a £1.5 billion IPO, the UK’s biggest tech IPO of the decade.

London

From practitioner to
thought leader

“One of the biggest               or shortcuts to                                       and                           is via those we spend our time with.”

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“One of the biggest ‘hacks’ or shortcuts to personal growth and development is via those we spend our time with.”

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Featured In

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Global Keynote Speaker
Inspiring Audiences across:

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Growth is No Accident,
It’s
Engineered 

Latest Updates

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How you already have what it takes to succeed

Featured Podcast

Discover how to leverage your unique strengths for success with Hasan Kubba & Ash Ali in this Talks at Google episode.

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You might be overlooking your unfair advantage: here’s how to find it

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Many believe proper education, pedigree, and money are paramount to success. If that is the case, billionaires and icons like Oprah Winfrey never would have made their mark. 

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How the successful leverage their opportunities and how we can use ours

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Realistically, the authors - Ash Ali and Hasan Kubba - advocate for a hybrid ‘reality-growth mindset.

Dare to think bigger?

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Dare to think bigger?

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