I co-wrote the book on unfair advantage.
Now I'm using sales capability data to explore what AI changes.
Ash Ali helps leaders and organisations turn AI disruption into sharper strategy, stronger human capability and practical competitive advantage. He brings 25+ years of experience building technology businesses, including serving as Just Eat UK's first Marketing Director, co-authoring The Unfair Advantage and co-founding Uhubs.ai.
Based between London and Kuala Lumpur. Available globally for keynotes, leadership offsites and executive workshops.
of sales professionals in the Index dataset rated their capability higher than their manager did.
Uhubs Global Sales Capability Index 2026 • first edition • April 2026
Co-author of
The Unfair Advantage
Winner, 2021
Business Book of the Year
First Marketing Director at
Just Eat
Watch Ash speak
Helping leaders build for the AI era
Technology is becoming more accessible. Judgement, context, capability, relationships and execution are not. Ash helps leaders understand what AI changes, what remains deeply human and where their organisation can build an advantage that competitors cannot simply copy.
KEYNOTES
Shift how people see advantage, leadership and opportunity in an AI shaped world. Story led, practical and tailored to the room.
EXECUTIVE WORKSHOPS
Turn the ideas into decisions, priorities and a practical 90 day direction for your leadership team.
ADVISORY
Direct strategic advisory for founders, boards and executive leadership teams navigating the AI shift.
Three ideas built for this moment.
The Unfair Advantage in the Age of AI
Find the assets and capabilities AI can amplify, not erase.
The Human Advantage
Build teams that retain judgement, curiosity and adaptability as machines get smarter.
From Outsider to Operator
Turn background, constraint and difference into momentum and commercial advantage.
The Unfair Advantage Business Book of the Year 2021
Co-authored with Hasan Kubba, The Unfair Advantage won Business Book of the Year 2021 and became an international bestseller translated into 10+ languages. It introduces the MILES framework to identify and leverage your hidden competitive strengths.
The Unfair Advantage has now been translated
into 8 languages worldwide
Building the data layer behind sales performance in an AI era.
Co-founder of Uhubs.ai, where capability data helps revenue leaders understand the people side of sales transformation: where teams are strong, where performance is constrained and which human and AI capabilities matter next. This current operating work keeps Ash's talks grounded in what companies are facing now.
The Global Sales Capability Index 2026 is out.
Give your sales kickoff a clear direction for better execution.
Ash Ali brings founder experience and findings from the Global Sales Capability Index to help your team examine its blindspots, understand where AI can support the work and agree what to improve next.
of sales professionals in the Index dataset rated their capability higher than their manager did.
Uhubs Global Sales Capability Index 2026
first edition • April 2026
• Malaysia & Southeast Asia
A global founder's perspective,
on the ground in Malaysia and SEA.
A region at an inflection point: young talent, fast AI adoption and rising regional ambition.
Based between London and Kuala Lumpur, Ash brings a global founder/operator perspective to organisations and communities across the UK, Malaysia and Southeast Asia: speaking, advising and supporting the region's next generation of founders and leaders.
Trusted to bring experience, honesty and practical value to the room.
“Ash delivered an outstanding keynote at our Innova event, sharing valuable insights from Just Eat. Professional, insightful, and a pleasure to work with, many thanks!”
Freddie Monk
“Ash Ali's talk at Salesforce Tower was exceptional, sharing his experience as an entrepreneur and marketing director at Just Eat. His insights on the Unfair Advantage made it one of our best events.”
Cyrus Hessabi
“I've attended many entrepreneur events, but Ash's talk at TechItalia was by far one of the most authentic, inspiring, and engaging.”
Andrea Angella
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