“What a masterful and thought-provoking book! A must for every entrepreneur regardless of the stage of your journey”
Byron Cole
Entrepreneur, Author & Speaker
“A powerful way to think about success as an entrepreneur.”
Ali Abdaal
Productivity YouTuber, Podcaster & Ex-Doctor
“Crucial business advice that you won't get anywhere else.”
Derek Sivers
Entrepreneur & Author of 'Anything You Want'
The Unfair Advantage has reached readers, students and leaders around the world and changed how many of them think about success, opportunity and their own potential.
Bestselling Book by Ash Ali & Hasan Kubba
The Unfair Advantage Business Book of the Year 2021
Co-authored with Hasan Kubba, The Unfair Advantage won Business Book of the Year 2021 and became an international bestseller translated into 10+ languages. It introduces the MILES framework to identify and leverage your hidden competitive strengths.
Business Book of the Year 2021, The Business Book AwardsTranslated worldwide150,000+ copies soldUsed in MBA & university coursesThe MILES framework
The Unfair Advantage has now been translated
into 8 languages worldwide
The Core Idea
Success was never just about hard work.
It's shaped by context, timing, access, skills, mindset and networks and by knowing how to use what you already have. Everyone holds advantages they've never recognised. The skill isn't working harder. It's seeing your real edge clearly, and using it.
Business Book of the Year 2021, The Business Book Awards
Best Startup / Scaleup Book Award 2021
Talks based on the book
Bring the ideas to your stage.
The Unfair Advantage in the Age of AI
How the book's core ideas apply now that AI is rewriting the rules of advantage.
Using Your Story as an Advantage
Turning your background, journey and identity into a genuine edge.
Social Mobility, Entrepreneurship and Opportunity
Why talent is everywhere but access isn't and what to do about it.
Hidden Forces Behind Success
The unseen factors that shape who wins, and how to use them deliberately.
The MILES Framework
Five forces that shape every advantage.
The book gives you a practical way to spot your own advantages, across five areas:
M
MONEY The financial resources, runway and capital you can draw on.
I
INTELLIGENCE & INSIGHT Your knowledge, skills, instincts and the way you see problems others miss.
L
LOCATION & LUCK Where you are, who's around you, and the timing you can position yourself to benefit from.
E
EDUCATION & EXPERTISE What you've learned, formally and through experience, and the credibility it gives you.
S
STATUS Your reputation, networks and the doors your standing can open.
Who it's for
Founders and aspiring entrepreneurs
Students and recent graduates
Professionals and career changers
Underrepresented and underserved talent
Leaders developing and backing their people
Get your copy of 'The Unfair Advantage'
What readers say
“A snappy, thought-provoking book that will help anyone make something of their own unfair advantages”
Bianca Miller-Cole
Entrepreneur & Author of 'Self Made'
“A fast-paced read with excellent insights from a remarkable entrepreneurial story.”
Daniel Priestley
Author of The Entrepreneur Revolution
“Breaks down how people from all walks of life and backgrounds can achieve unfair advantages... An indispensable handbook.”
Dion McKenzie
Founder of Colorintech
“In a no-nonsense approach, this book shows you the truth that business and life aren't fair, and goes into the methods and practices to let you take full advantage of your unique skills and assets”
Rune Sovndahl
Founder, Fantastic Services
“Inspirational... if you are looking to get into entrepreneurship this book provides the practical advice to get you started.”
Mark Martin MBE
Founder, UK Black Tech