Bestselling Author
Bestselling author of 'The Unfair Advantage', won the UK Business Book of the Year Award and the 2021 Best Startup/Scale Up Book Award. His book helps entrepreneurs unlock their unique strengths to succeed in business.
About Ash Ali
25 years building what he now speaks about.
Ash Ali is a British tech entrepreneur, investor, author and international keynote speaker. Raised in inner-city Birmingham, he left college twice, taught himself digital skills and built a career by seeing opportunities before they became obvious.
- 25+ years in technology
- Just Eat UK's first Marketing Director
- Business Book of the Year 2021, The Business Book Awards
- Co-founder, Uhubs.ai
- London • Kuala Lumpur • Global
Entrepreneur · Author · Innovator
Ash Ali is an entrepreneur, investor, speaker, and author. As Just Eat's first marketing director, he helped drive its £1.5 billion IPO. He co-authored the bestseller 'The Unfair Advantage' and leads Uhubs, a pioneering sales performance platform.
Co-Founder Of Uhubs
Ash co-founded Uhubs to measure what actually drives sales performance as AI changes the work. Its capability data powers the Global Sales Capability Index, the research behind his keynotes and workshops.
Global Keynote Speaker
Ash speaks to leadership teams, revenue leaders and AI events across the UK, Southeast Asia and beyond, on what AI changes, what stays human and where lasting advantage now comes from.
From practitioner to thought leader
1999–2000
1999–2000
CHASING AMBITION WITH NOTHING BUT A DREAM
Small Heath, Birmingham
Packed his bags and moved to London with nothing, determined to break into the world of marketing and startups. Self-taught and relentless, he carved his own path without a university degree.
2001–2007
2001–2007
VARIOUS MARKETING EXECUTIVE ROLES
London
Worked across various marketing roles, honing expertise in digital strategy, growth hacking, and brand positioning. Helped multiple companies scale their online presence.
2008–2011
2008–2011
BECOMING JUST EAT'S FIRST MARKETING DIRECTOR
London
Joined Just Eat as its first marketing director, pioneering growth strategies. The company later went on to a £1.5 billion IPO, the UK’s biggest tech IPO of the decade.
2012–2016
2012–2016
FOUNDED FAIR EXCHANGE
London
Founded and launched a mobile performance based lead generation service for phone call tracking in the £9 billion taxi and private minicab sector. At the end of his journey, he successfully scaled the business and sold Fare Exchange for a seven-figure sum.
2015–2018
2015–2018
BUILDING WASHPLUS
London
Co-founded WashPlus, an on-demand eco-friendly laundry and dry cleaning startup, bringing innovation to the industry with a tech-driven approach. Scaled the business and completed a successful exit in the GCC region.
2019–2020
2019–2020
CO-AUTHOR OF THE BEST SELLING BOOK THE UNFAIR ADVANTAGE
London
Co-authored 'The Unfair Advantage', a powerful book helping entrepreneurs discover and leverage their unique strengths.
2021
2021
AWARDED BUSINESS BOOK OF THE YEAR – 2021
London
'The Unfair Advantage' was picked from a shortlist of over 250 books and was chosen over the course of an intensive six-month judging process and was awarded Business Book of the Year 2021, The Business Book Awards.
2019–Now
2019–Now
CO-FOUNDED UHUBS
London
Uhubs helps revenue leaders assess and improve their sales team's performance with data-driven capability scores. Identify strengths, pinpoint skill gaps, and unlock growth potential with real-time insights.
Operating now
Building the data layer behind sales performance in an AI era.
Co-founder of Uhubs.ai, where capability data helps revenue leaders understand the people side of sales transformation: where teams are strong, where performance is constrained and which human and AI capabilities matter next. This current operating work keeps Ash's talks grounded in what companies are facing now.
The Global Sales Capability Index 2026 is out.
Building Uhubs
Sales capability and the Global Sales Capability Index.
Speaking globally
Keynotes across the UK, Malaysia, SEA and beyond.
Advising founders
A small number of leadership teams each year.
Impact work
Pro-bono talks for young people who need them most.
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