Bestselling Author
Bestselling author of 'The Unfair Advantage', won the UK Business Book of the Year Award and the 2021 Best Startup/Scale Up Book Award. His book helps entrepreneurs unlock their unique strengths to succeed in business.
About Ash Ali
25 years building what he now speaks about.
Ash Ali is a British tech entrepreneur, investor, author and international keynote speaker. Raised in inner-city Birmingham, he left college twice, taught himself digital skills and built a career by seeing opportunities before they became obvious.
- 25+ years in technology
- Just Eat UK's first Marketing Director
- Business Book of the Year 2021, The Business Book Awards
- Co-founder, Uhubs.ai
- London • Kuala Lumpur • Global
Entrepreneur · Author · Innovator
Ash Ali is an entrepreneur, investor, speaker, and author. As Just Eat's first marketing director, he helped drive its £1.5 billion IPO. He co-authored the bestseller 'The Unfair Advantage' and leads Uhubs, a pioneering sales performance platform.
Co-Founder Of Uhubs
Ash co-founded Uhubs to measure what actually drives sales performance as AI changes the work. Its capability data powers the Global Sales Capability Index, the research behind his keynotes and workshops.
Global Keynote Speaker
Ash speaks to leadership teams, revenue leaders and AI events across the UK, Southeast Asia and beyond, on what AI changes, what stays human and where lasting advantage now comes from.
Operator Track Record
Previous ventures & commercial projects.
Before advising leaders and speaking on global stages, Ash spent 25 years building, marketing and scaling high-growth digital businesses from scratch.
Just Eat
First Marketing Director leading early digital acquisition, direct response and rapid national brand scale.
Fare Exchange
Co-founded performance-based lead generation platform for phone call tracking across commercial transport.
WashPlus
Co-founded on-demand eco-friendly laundry and dry cleaning startup bringing tech innovation to the sector.
Operating now
Building the data layer behind sales performance in an AI era.
Co-founder of Uhubs.ai, where capability data helps revenue leaders understand the people side of sales transformation: where teams are strong, where performance is constrained and which human and AI capabilities matter next. This current operating work keeps Ash's talks grounded in what companies are facing now.
The Global Sales Capability Index 2026 is out.
Building Uhubs
Sales capability and the Global Sales Capability Index.
Speaking globally
Keynotes across the UK, Malaysia, SEA and beyond.
Advising founders
A small number of leadership teams each year.
Giving Back
Talks and workshops for schools, young people and community initiatives.
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