London
From practitioner to
thought leader
1999-2000
Chasing Ambition
with Nothing But A Dream
Small Heath, Birmingham
Packed his bags and moved to London with nothing, determined to break into the world of marketing and startups. Self-taught and relentless, he carved his own path without a university degree.
2001-2007
Worked across various marketing roles, honing expertise in digital strategy, growth hacking, and brand positioning. Helped multiple companies scale their online presence.
Various Marketing
Executive Roles
London, UK
London
London, UK
2008
London, UK
Becoming Just Eat’s
First Marketing Director
Joined Just Eat as the first marketing director, pioneering growth strategies that led to a £1.5 billion IPO, the UK’s biggest tech IPO of the decade.
London
Dubai, UAE
2012-2016
Founded
FairExchange
Belfast, Northern Ireland
Founded and launched a mobile performance based lead generation service for phone call tracking in the £9 billion taxi and private minicab sector. At the end of his journey, he successfully scaled the business and sold Fare Exchange for a seven-figure sum.
London
London, UK
2015-2018
London
London, UK
Building
Washplus
UAE, Dubai
Co-founded Washplus, an on demand eco-friendly laundry and dry cleaning startup, bringing innovation to the industry with a tech-driven approach. At the end of his journey, he successfully scaled the business and sold Washplus for a seven-figure sum.
Birmingham, UK
2020-2021
Co-Author
of the Best Selling Book
The Unfair Advantage
Indonesia
Co-authored "The Unfair Advantage", a powerful book helping entrepreneurs discover and leverage their unique strengths.
London
Kuala Lumpur, Malaysia
Awarded Business
Book of the Year - 2021
London
‘The Unfair Advantage’ was picked from a shortlist of over 250 books and was chosen over the course of an intensive six month judging process and was awarded business book of the year 2021.
2019-Present
Co-founded
Uhubs
Uhubs helps revenue leaders assess and improve their sales team's performance with data-driven capability scores. Identify strengths, pinpoint skill gaps, and unlock growth potential with real-time insights.
Guest Lecturer
Keynote Speaker
Ash’s
Journey
From practitioner to
thought leader
Keynote Speaker
Bestselling Author
Bestselling author of 'The Unfair Advantage', won the UK Business Book of the Year Award and the 2021 Best Startup/Scale Up Book Award. His book helps entrepreneurs unlock their unique strengths to succeed in business.
Co-Founder of Uhubs
Uhubs has been recognised as a pioneering sales performance platform, helping revenue leaders assess, benchmark, and enhance their sales teams. Trusted by top organisations, Uhubs is transforming sales capability development with data driven insights and real-time performance tracking.
Global Keynote Speaker
Ash Ali is a renowned keynote speaker, inspiring audiences across the UK, USA, UAE, Southeast Asia, and China. With a wealth of experience in entrepreneurship, startup growth, and innovation, he shares powerful insights on scaling businesses, unlocking unfair advantages, and achieving success in the digital age.
Packed his bags and moved to London with nothing, determined to break into the world of marketing and startups. Self-taught and relentless, he carved his own path without a university degree.
Chasing Ambition
with Nothing But A Dream
1999-2000
Small Heath, Birmingham
Worked across various marketing roles, honing expertise in digital strategy, growth hacking, and brand positioning. Helped multiple companies scale their online presence.
Various Marketing
Executive Roles
2001-2007
London
Joined Just Eat as the first marketing director, pioneering growth strategies that led to a £1.5 billion IPO, the UK’s biggest tech IPO of the decade.
Becoming Just Eat’sFirst Marketing Director
2008
London
Founded and launched a mobile performance based lead generation service for phone call tracking in the £9 billion taxi and private minicab sector. At the end of his journey, he successfully scaled the business and sold Fare Exchange for a seven-figure sum.
Founded
FairExchange
2012-2016
London
Co-founded Washplus, an on demand eco-friendly laundry and dry cleaning startup, bringing innovation to the industry with a tech-driven approach. At the end of his journey, he successfully scaled the business and sold Washplus for a seven-figure sum.
Building
Washplus
2015-2018
UAE, Dubai
Co-authored "The Unfair Advantage", a powerful book helping entrepreneurs discover and leverage their unique strengths.
Co-Author of the Best Selling Book The Unfair Advantage
2020-2021
London
‘The Unfair Advantage’ was picked from a shortlist of over 250 books and was chosen over the course of an intensive six month judging process and was awarded business book of the year 2021.
Awarded Business Book of the Year - 2021
2020-2021
London
Uhubs helps revenue leaders assess and improve their sales team's performance with data-driven capability scores. Identify strengths, pinpoint skill gaps, and unlock growth potential with real-time insights.
Co-founded Uhubs
2019-Present
London
Guest Lecturer at Educational Institutes
Delivered a lecture on his journey as Just Eat's first marketing director. He discussed how individuals can discover and leverage their unique strengths, turning them into competitive advantages for success in business and life.
Royal Holloway University
University of Warwick
UCL School of Management
Loughborough University
Spoke about Imposter Syndrome, highlighting its signs, psychological barriers, and strategies to overcome self-doubt by recognising personal strengths and unique experiences.
Shared his personal experiences and discussed how to turn unfair situations into advantages. He explored strategies on leveraging unique strengths and finding solutions to unlocking one’s potential.
London, UK
ESCP Business School
London, UK
Lectured about utilising the "Unfair Advantage. He shared how individuals can identify their unique strengths, whether through personal experiences, skills, or mindset, and use them to gain a competitive edge in their future careers.
London, UK
London, UK
April 2020
Imperial College Business School
London, UK
Taught the students on identifying one's Unfair Advantage. He shared insights on recognising personal strengths, leveraging unique experiences, and turning obstacles into opportunities.
London, UK
January 2023
October 2022
January 2021
Spoke about the MILES Framework, a model for identifying and leveraging personal unfair advantages. He explored five key elements; Money, Intelligence, Location & Luck, Education & Expertise, and Status; guiding students on how to use their unique strengths to gain a competitive edge in business and entrepreneurship.
March 2020
March 2019
