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ARE BILLIONAIRES JUST LUCKY? THE TRUTH ABOUT SUCCESS
12 May 2023• By Ash Ali• 7 min read

Unpacking the role of serendipity, market timing, and prepared capability in modern startup scaleups.
Is success purely meritocratic, or is it fundamentally down to luck? The answer is both. By understanding how luck operates in ecosystems, founders can create larger surface areas for fortune to strike.